Blogging and being an influencer have become a new popular profession. There are so many people trying to make it in this field. Many don’t understand the work that goes into it and just think of the rewards. From proper disclosures to sketchy Instagram practices, there’s so much going on. But one thing I am seeing and learning for myself is laying down your pride as a blogger. Blogging is not easy, regardless of how people make it seem. With trends coming and going and some people catching on to them quicker than others, it’s hard to feel you’re putting out anything of value. This is what I’m learning as I keep blogging and how I fit into the space.
The Unspoken Envy
I’ve been doing this for years. I started blogging since I was a sophomore in college and I graduated back in 2015, so it’s been a while. At first, I was casually blogging and didn’t see it as a business opportunity. I was a communication major with an emphasis on journalism so writing was something I needed to exercise. Once I got into the game and took it seriously, there were people who started blogging at the same time as me but were farther along. The thing is you can genuinely be happy for them and the opportunities but you feel left behind. There are always different opportunities with different qualifications so something you may want isn’t available to you. So there is a bit of envy and disappointment. The important thing is to not stay in those feelings. They happen but just get a positive perspective and create new goals.
You Need Resources
Something I did was think I was above using things that would help me. I was big on not trying to use methods or tools because I wanted to do it all on myself. For example, I build my Pinterest following from a few hundred to 10k. (See the post on how I did that here) I thought my job was done and let it do its thing. But everything needs a push. I tried not using Tailwind for the longest time because I thought I could do it without it. Once I started using it, I realized it was giving a boost to my pins instead of relying on just my followers. Tools are never bad. Yes, you can do it all on your own. But resources are there to make things easier. Work smarter, not harder.
Make a Place for Yourself
Let’s be honest, the field is getting really saturated. People post the same things and only the popular seem to survive. This is why you need to make a place for yourself. What can you offer that no one else can? For me, I struggle with this a lot on YouTube. YouTube thrives on what’s the current popular trend. There’s only so much you can do with that. Everyone has a unique perspective so it’s important to share content that caters to that. It’s not going to come easy and that’s something I had to realize. But I can’t depend on the easy trends to garner views. I feel like I don’t fit in at any current “scene” because I like a lot of things. Sometimes it got hard because I wanted to be seen as a fashion blogger or a travel blogger but I’m not solely those things. Finding out what I like and who I am in the blogging space just lets me enjoy it for what it is instead of trying to fit in. Create your own place and it will build a consistent flow.
Laying down your pride as a blogger is hard no matter what. If you’re a blogger, what’s something you came to terms with as the industry keeps growing?
Check out more blogging posts here.