I’ve been blogging for almost 8 years. From my awkward sophomore college years to now, I am not the same person at all. My first blog posts were about college and tips to get through it. I actually miss those simple days. But now I’ve been out of undergrad for 5 years and I’m in a different place in life.
I’m older, although not necessarily wiser, but I’m in a relationship and starting a business and keeping my relationship with God nurtured. I like different things than I liked then. Things are different. There are things I still like writing back like fashion and beauty but I know I’ll be talking less about Disney and such.
Take a Break
It’s really easy to continue to pump out content because not posting is hard. No one wants to lose engagement but its necessary especially when you already don’t know what direction you’re going. But taking a break gives you time to refresh and think about what’s important to you. Check out the creators you enjoy and let that inspire you. I found some influencers that I love watching their content and realized that’s what I want to do and a new direction.
Don’t Just Stick With What Works
For the longest time, I did this. I knew what got the most views and continued doing it even though I wasn’t satisfied with the content. This made me get really bored and tired of writing since it wasn’t something I was passionate about. It’s scary to switch to something new and not seeing it get many views. But it’s more important to be happy with what you create than create content that is draining you.
Write the Plan Out
This might sound like something you already do but something that helps me is write down all my ideas according to my posting schedule. It helps smooth the transition over but also lets you see what kind of topics stand out to you the most and want to write first.
This Is Your Brand
For influencers, your name is your brand. Remember that what you share reflects on you. Sure getting the assured hits on your blog can be great but is it something you still want to show. As much as I love Disney, I know it’s something that isn’t important to me right now and want to focus on other things. Changing your niche can be scary but don’t stick with something that doesn’t represent you.